High LDL cholesterol is one of the leading causes of heart failure today, and heart failure is the cause of death in over 25% of all deaths in the U.S. It’s just possible you don’t want to be a part of that last number, but it’s a 1 in 3 chance you ARE part of the other! Fully 1/3 of the U.S. adult population over 20 have high cholesterol, and of those only 15% have it under control, and half know they have it and do nothing about it!
To have high cholesterol and do nothing about it for many is an economic factor, and the fact that they may be part of the 50 million